All Master's & Doctoral Programs

Marketing Analytics and Strategy

Format & Location

Online, Hybrid

School/College

Charles F. Dolan School of Business

A student sits at a table using a laptop.

Start Dates

Spring (January), Summer (May), Fall (September)

Application Deadline

Rolling Admission

Completion

12-24 Months

Schedule

Full-Time or Part-Time

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Attend a Virtual Information Session Check for Upcoming Dates

The Fairfield University Master’s of Marketing Analytics and Strategy Program will help you develop the skills necessary to become an expert in the field.

Fairfield Dolan Marketing Analytics and Strategy Rankings

#17

Best Grad Marketing Program

- U.S. News and World Report 2024

#2

Best Online Master’s in Marketing Analytics

- AnalyticsDegrees.org

#68

Best Online Master's in Business Programs

U.S. News and World Report, 2024

Learn Industry Skills and Tools

Learn advanced strategic and analytical skills, applying business data such as Nielsen, IRI, and Kantar Media. Gain hands-on experience in popular industry analytical tools, such as AI, Google Analytics, Hootsuite, Sprout Social, Tableau, Qualtrics, SPSS, and Excel, with the opportunity to learn programming languages like Python and R.

Gain Real-World Experience Through Capstone Projects

Fairfield students benefit from experiential learning projects, working with our industry partners in the classroom while partnering with real businesses to complete their final capstone project. This competitive advantage for our students has led directly to job offers with prestigious companies like Nielsen, IPSOS, and NASCAR.

Learn From Seasoned Marketing Professionals

Fairfield’s MS in Marketing Analytics and Strategy curriculum is taught by expert faculty who bring decades of industry experience to the classroom. Our relationships with Fortune 500 companies offer students resume-building experiences throughout the program, concluding with a capstone project to provide research-based strategic recommendations for real businesses.

Specializations

Students can choose between specializations including, AI, Media, Research, Business Analytics, Management, Finance, and Product Management. The skills taught in our Master’s in Marketing Analytics and Strategy Program have helped graduates earn titles such as marketing analyst or digital marketing analyst, research analyst or research associate, and account manager or account executive

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Course Requirements

MS in Marketing Analytics and Strategy

30 credits

Contact Us

Leanne De Los Santos
ldelossantos@fairfield.edu
(203) 254-4000, ext. 3219